Bully Ray Retweets a Bot as Legacy Media’s Digital Illusion Crumbles
There is a distinct, poetic irony in watching legacy professional wrestling media critique the modern landscape while simultaneously falling flat on their faces in the digital sandbox.
If you happened to check X over the weekend, you witnessed a masterclass in self-ownage. Bully Ray—stalwart of corporate wrestling radio—publicly quoted, thanked, and retweeted a default-avatar, two-follower burner account!
Yes — a veteran of the squared circle and legacy media got worked by a 2025 bot. Or maybe it’s worse? He knows he retweeted a bot; that’s all Busted Open has left, before slapping a WWE label on their show and kneeling for TKO Group.
While it’s an objectively hilarious timeline gaffe that makes for a great viral laugh, it also pulls back the curtain on a much larger, structural issue facing traditional wrestling media.
The Post-Collab Slump
As analysts like James Romero have pointed out, the moment legacy shows like Busted Open officially locked into their corporate WWE Radio alignment, their numbers fell straight to shit.
James doesn’t make things up—the data tells the story. When you trade your independent edge to become an arm of a corporate machine, you alienate the hardcore audience and rely entirely on casual tune-in traffic that evaporates the second the corporate lead-in ends.
That’s why you get veterans celebrating phantom engagement from bot accounts: when your actual metrics are flatlining behind the scenes, you’ll take whatever digital pulse you can get.
Strip away the corporate ecosystem, and the limitations of these old-school veterans become painfully obvious. They rely on old-school bluster, heavy-handed hot takes, and a fundamental misunderstanding of how modern audiences consume wrestling content.
James absolutely annihilates MVP here, and then takes time to HONESTLY update listeners on the failing Busted Open-
The Old Boys Club Is Going Bye-Bye
Getting tricked by a low-effort spam account isn't just an embarrassing weekend blunder—it’s a metaphor for the entire state of legacy wrestling radio. They are chasing phantoms, boosting fake engagement, and wondering why the culture is passing them by in real-time.
As Raw approaches and the wrestling world locks back into its peak weekly traffic window, remember this: the future of wrestling commentary doesn't belong to the old guys and gal (Is there more than one?) playing with robots.
It belongs to the independent platforms built on real analysis, structural discipline, and actual audience connection.
