Overexposure vs. Impact: Tony Khan's Rare Title Presentation Hits Harder

I've been giving Carlos Silva from TNA absolute hell for what feels like forever now—he's turned into the human equivalent of a title belt conveyor belt.

Every title match, win or loss, retention or change, there he is: striding out, smiling, personally handing over the championship like it's part of the standard post-match protocol.

Even in non-title-change scenarios, like Thursday night's spot where Trey Miguel retained the X Division Title, Carlos still makes the walk to present the belt.

No stakes shift, no new champ, but the president shows up anyway.

It's become so routine it's comical—fans have started memeing it as "Carlos Silva's guaranteed appearance." The constant presence dilutes the moment; what should feel special turns into background noise, just another predictable beat in the show.

Contrast that with what Tony Khan pulled off last night in AEW.

Tony—Mr. "I run the company but rarely step into the spotlight"—actually came out himself to present the title after that huge match.

He doesn't do this regularly (pretty much never for routine belt handoffs), and that's precisely why it popped so massively.

The rarity elevated everything: the crowd reacted like it was a genuine milestone, the segment carried extra gravitas, and the whole thing felt bigger because it broke from the norm.

Scarcity creates value—when something happens every week, it loses its punch. Make it occasional, make it meaningful, and suddenly it's a highlight that sticks.

It's straight-up presentation psychology in action.

TNA could take notes: let the talent and the moments breathe without the president becoming a fixture in every title scene.

Keep it selective, and those presentations would actually mean something again instead of feeling like mandatory corporate photo ops.