TNA iMPACT! Delivers Where It Counts: 18-49 Demo Holds Steady at 0.05 on AMC
While most wrestling sites are rushing to spin a minor week-over-week dip in total viewers, the numbers tell a much stronger story when you look at what actually matters to networks and advertisers.
Thursday’s February 19 episode of TNA iMPACT! on AMC drew 233,000 total viewers and a 0.05 rating in the key 18-49 demographic.
The demo rating was identical to last week’s 0.05 — marking the third consecutive week at that level, TNA’s best performance in the demo since January 2022.
Yes, total viewership was down 8% from 254,000 the prior week….
But context matters:
This episode is still +10% above the 2026 year-to-date average of 212,000 viewers.
It’s +7% in viewers and +25% in demo versus the trailing four-week average.
The 0.05 demo is 16% higher than the YTD average of 0.043.
These are linear TV numbers only — they do not include streaming on AMC+ or TNA+, which continue to grow separately.
In an industry where the 18-49 demo drives advertising dollars and renewal decisions, holding steady at 0.05 while building on a new network (AMC) is exactly the kind of stability and growth TNA has been working toward.
The total viewer number is still historically strong for the modern TNA era and came against stiff competition from the Winter Olympics.
Just because some people in the wrestling business like to twist the numbers to fit their own agenda, doesn’t mean you have to go along with the spin or accept those altered figures as fact.
I truly don’t think anyone really understands Nielsen, so here’s Grok to show you just how ridiculous the whole thing is.
3-4 Nielsen boxes, that’s what caused the drop. There are no typos, three to four.
The demo is what matters, everyone knows that, even when they pretend not to. Now go look around and see most everyone writing about the tiny viewership drop, even though they fully understand it doesn’t actually mean much, if anything.
They’re just working you, as you pay them for it.
