WWE’s "SNME” Build: Predictability Meets Disappointment
We’ve all seen this movie before, and honestly, the ending is getting exhausting. Heading into last night’s WWE SmackDown, it wasn't hard to guess exactly how the show would close.
With the main event players for tonight’s Saturday Night’s Main Event all under one roof, the booking went exactly as predicted: a chaotic, four-way brawl to close the broadcast.
It’s the "in-case-of-emergency-break-glass" booking strategy that WWE pulls out when they need a final segment, but at this point, it feels like they’re just going through the motions.
The "SummerSlam" Stakes That Don't Add Up
The real issue, however, isn't just the brawl—it’s the stakes they’ve attached to the match at Saturday Night’s Main Event.
WWE has announced that if Gunther and Sami Zayn’s team wins, they both get added to the World Heavyweight Championship match between CM Punk and Cody Rhodes at SummerSlam.
Let’s be honest: that is not happening.
It’s a transparent attempt to inflate the importance of a standard tag match, but it lacks any logical consistency.
The Real Path Forward?
The writing is on the wall. Gunther’s team is a powder keg of internal friction—they don't like each other, they don't work well together, and that is exactly why they are going to implode on Saturday night.
The finish is obvious: Gunther’s team loses due to their own dysfunction, setting the stage for a much more logical, focused matchup: Gunther vs. Sami Zayn at SummerSlam.
While the company tries to sell us on the idea of a massive, crowded main event, they’re really just setting up the inevitable fallout between the Ring General and the Intercontinental Champion. For a company that should be building toward its biggest event of the summer, these "predictable" paths make it hard to stay invested.
Sometimes the most "obvious" booking is the right booking, but that doesn't make it any less boring to watch unfold.
